HTC changes screen design in high end machines

Smartphone Gurus: HTC changes screen design in high end machines - Smartphone Gurus

HTC changes screen design in high end machines

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Posted 26 July 2010 - 04:01 PM

We've all seen the delays in the shipping of some high end HTC machines like the Desire with rumours of parts supply issues. It looks like HTC are now tackling one of those issues and moving on to using SLCD technology instead of OLED:

HTC Introduces SLCD Display
Technology To Its Portfolio

New Displays to be integrated into HTC Desire and Nexus One

HTC Corporation, a global designer of smartphones, today introduced Super LCD display (SLCD) technology into a variety of HTC phones including the HTC Desire and global Nexus One later this summer. The SLCD display offers an exceptional natural balanced colour, clear contrast, broad viewing angles and improved power efficiency.

“HTC is experiencing high-demand for many of our phones, specifically our phones with 3.7 inch displays. The new SLCD display technology enables us to ramp up our production capabilities quickly to meet the high-demand,” said Peter Chou, CEO of HTC Corporation. “The SLCD displays provide consumers with a comparable visual experience to HTC’s current 3.7 inch displays with some additional benefits including battery performance.”

SLCD is the latest generation of LCD technology that offers improved performance from earlier LCD panels including approximately five times better power management. SLCDs also offer an enhanced viewing experience with wider viewing angles that are enabled by Sony’s new VSPEC III™ technology.